Award-Winning Performance
NHS Excellence Award 2023
MUHAMMAD SAAD
Brand, Marketing & Communications Strategist
📍 Karachi, Pakistan
📧 saadwahab87@gmail.com
📞 +923330226138
🔗 linkedin.com/in/saadwahab
Profile Summary:
A versatile brand, marketing and communications strategist with over 13 years of experience across diverse industries and global markets. Adept at developing and executing brand strategies, digital marketing campaigns, and corporate communications that enhance visibility and engagement.
13+
Years Experience
250%
Max Sales Growth
4,000+
Staff App Reach
60%
App Download Jump
Synthesizing Strategy, Storytelling, and Impact
Through over a decade of directing campaigns in leading PR agencies, tech platforms, and public service organizations, I have learned that true marketing success lies at the intersection of cultural insight, clear narratives, and data-backed performance.
Omnichannel Strategy
Formulating complete brand frameworks and coordinate integrated deployments across digital, retail, OOH, and traditional TV channels.
Stakeholder Management
Aligning message standards and strategy guidelines between senior corporate executives, media groups, and governmental entities.
Crisis & Reputation Care
Mitigating public relations risks, conducting media trainings, and managing responses to ensure protective, positive brand image.
Event & Campaign Activation
Designing, planning, and managing large-scale summits, conferences, and retail campaigns that achieve measurable brand metrics.
Work History & Accomplishments
Use the buttons below to filter positions by regional market of operations.
Hemzo Media
Karachi, Pakistan
Marketing & Communication Consultant
- Provide marketing & communication advisory and frameworks to the leadership team.
- Provide consultation on messaging approaches for social media channels & email campaigns.
- Conduct market research on newsletter performance and audience segments to guide decision-making.
NHS Foundation Trust
Birmingham Community Healthcare, UK
Communication Manager (Internal & External)
- Spearheaded internal & external communication strategies enhancing BCHC's reputation as a top employer across multiple digital assets.
- Served as primary spokesperson, managing media relations, press briefings, and crisis communications.
- Led NHS England's Annual Quality Assurance Report, aligning patient health/safety reporting with healthcare excellence.
- Developed the **'BCHC Engage' app**, improving communications reach for 4,000+ employees.
- Drove **80% visibility growth** through target campaigns and modernized internal channels.
HQ Food Products
Birmingham, UK
Senior Marketing Manager
- Managed OOH marketing campaigns during Ramadan across the West Midlands, elevating brand awareness by 120%.
- Boosted user engagement by 70% through enhanced branding and targeted social media content.
- Coordinated UK-wide food festival outreach and promotional distribution in retail stores, causing a 50% sales increase.
Hisense
Karachi, Pakistan
Brand & Marketing Director
- Developed and executed comprehensive brand strategies for Hisense’s appliance range to enhance regional market share.
- Coordinated multi-vendor store branding across 400 retail outlets and 8 flagship locations within a 10-month window.
- Launched the **Hisense 100” 4K Laser TV** across 5 major metro cities, drawing 500K customers and generating an 80% sales conversion rate.
- Achieved a historic **250% sales increase** year-over-year through trade show and roadshow activation events.
GSMA (Contract)
London, UK & Pakistan
Marketing Consultant
Contracted by GSMA UK to lead growth campaigns for Sehat Kahani (health tech startup).
- Launched the Tele-ICU Project in collaboration with UNDP and UNFPA to offer virtual specialist support.
- Elevated the Android Play Store ranking to **#2** in category via optimization and Google Ads.
- Drove a **60% increase** in mobile app downloads and new sign-ups within a four-month timeframe.
- Expanded official platform web and app traffic from 30,000 to 50,000 visitors daily.
10Pearls
Karachi, Pakistan
Corporate Communication Manager
- Designed and executed internal and external brand communications to maximize technology sector visibility.
- Orchestrated the **10Pearls AI Summit** (35 key speakers), achieving 90% digital and print media coverage.
- Organized the **Women Tech Quest (WTQ)**, engaging 1,200+ female coders, designers, and developers.
- Led crisis communication and corporate content development, including press releases and stakeholder statements.
Landmark PR, Events & Digital
Dubai, UAE (Affiliate of OMD PHD MENA)
Senior Account Manager – Digital & PR
Managed accounts: Infiniti Motors, Nissan Motors, Samsonite, Dunkin Donuts, Etude House, Huawei.
- Managed social campaigns, influencer relations, and paid media plans across the MENA region.
- **Etude House Middle East**: Managed the brand's launch in UAE, KSA, and Kuwait. Secured 5M reach and 60% engagement via 60+ influencer alignments.
- **Hisense Middle East**: Spearheaded Hisense's FIFA World Cup 2018 campaigns, raising consumer interaction metrics by 80%.
- Supervised product activations, media training, and developed emergency response protocols for client operations.
CMC Pvt. Ltd.
Karachi, Pakistan (Affiliate of Ketchum)
Sr. Account Executive
Managed accounts: P&G, Nestlé, Microsoft, Teradata, Bank Alfalah, Silk Bank.
- Executed 5+ core PR programs for Procter & Gamble (P&G), stabilizing state and media connections.
- Successfully led crisis management efforts and communication measures for Nestlé Pakistan in Sindh and Punjab.
- Conducted customized media and crisis response training for Nestlé's executive management and key sales teams.
Portfolio & Strategy Highlights
Visual highlights from Saad's major campaign launches, corporate summits, and brand developments.
Hisense Laser TV & Etude Middle East
Brand Strategy • Product Launches • Activation
Digital Marketing & Brand Launches
Designing and executing product launch structures. Spearheaded Hisense's 100" Laser TV and Etude House across the Gulf, driving millions in reach and major conversion percentages.
NHS BCHC Engage & AI Summit
Public Relations • Corporate Events • Staff Engagement
Corporate Communication & PR
Directing corporate summits, PR briefings, and internal communication strategies. Managed the 10Pearls AI Summit, Women Tech Quest, and developed key communication programs for the NHS.
Core Competencies
Demonstrated excellence and deep operational experience in the following strategic domains:
Education
MBA - Marketing
Institute of Business Management
BBA (Hons) - Marketing
Institute of Business Management
Certifications
Thinkbox - TV Masters
Issued Jan 2023
Hubspot – Inbound Marketing
Accredited Strategy
Google Marketing Platform
Display & Video 360 + Campaign Manager 360
Initiate a Project or Discuss Roles
Seeking strategic brand consultation, campaign alignment, or communication management roles? Reach out via the channels below.